After an extensive revamp, Louis Vuitton has opened its new-look store on Sloane Street, which now offers exclusive customisation and bespoke services alongside all categories of Louis Vuitton’s men’s and women’s collections, including leather goods, shoes, ready-to-wear, accessories, watches, fine jewellery and fragrance.
The three-level store is located in a 1963 Brutalist, Grade II-listed building that was designed for the Cadogan Estate by post-war architects Brett & Pollen, and the renovations were designed to pay homage to the building’s original features, including exposed concrete beams, a spectacular double-glass façade and a remodelled monolithic concrete staircase, surrounded by glass sheets held by stainless steel bolts.
During the renovation, an original skylight was uncovered, allowing lots of natural light to flood the boutique, which was originally a showroom for the innovative British textile manufacturers Sekers, specialists in modern furnishing fabrics.
This heritage has been honoured in the new space through aspects, which were specially commissioned from Sekers, which recently celebrated its 80th anniversary, including bespoke fabrics and a spectrometric curtain that visually echoes a display feature of the original showroom.
On the ground floor, you’ll find leather goods, travel, watches, jewellery and fragrance, with a bespoke Sekers textile feature – installed in tribute to brands’ shared history.
Above, on a cantilevered mezzanine floor, are the women’s collections, including ready-to-wear and shoes, and a private area that is cordoned-off with a custom-made curtain modelled on the original textile display of the Sekers showroom.
Downstairs, furnished throughout with Danish mid-century pieces, the men’s collections includes ready-to-wear and shoes, as well as the NOW YOURS Run Away sneaker digital personalisation service, which offers multiple variations on Louis Vuitton’s cult RUN AWAY sneaker.
Exclusive to the Sloane Street boutique is a special bespoke Rare & Exceptional service, where you can fit and customise chosen pieces to your exact needs. The service will guide clients through the different stages of fashioning the perfect gown to create unforgettable, unique and made-to-measure pieces.
You can indulge in an entirely unique private shopping experience surrounded by works of art, historical Louis Vuitton archival objects, notable mid-century works by the likes of Tommaso Barbi, Georges Breuil and Roger Capron, as well as order the statement contemporary pieces on display from Louis Vuitton’s Objects Nomades collection, including the renowned Bomboca sofa and Cocoon suspended seat by designers Fernando and Huberto Campana.
Louis Vuitton, 190-192 Sloane St, SW1X 9QX
Just up the road, the new Balenciaga boutique showcases artistic director Demna Gvasalia’s ready-to-wear and accessories collections.
The industrial new space continues a worldwide architecture project, expressing through interior design Gvasalia’s interest in the look and feel of diverse retail environments, and introducing a pair of hyper-realistic mannequins, based on two exclusive models: Eliza Douglas and Takato Harashima, which look out onto Sloane Street from behind a window.
Throughout the space, glass and metal shelves, minimalist wrapped seating, and a system of conveyor rails upon which the collections are hung, create an atmosphere of public space in a private setting.
The ground floor is carpeted in a bright aqua green featuring a repeating shaved logo and is lit with a combination of ceiling panel lamps and floor-to-ceiling windows in both the back and the front of the space, creating the illusion of a large display case. Signature grey scale industrial furniture and columns add dimension to the layout.
The basement has a pop of rust-coloured carpet, given extra vibrancy by the overhead LED lighting bars.
Pop in now to explore the store in person and check out the bold spring/summer 2019 collection.
Balenciaga, 203-204 Sloane St, SW1X 9QX