For his first fine jewellery collection since becoming Tiffany & Co.’s chief artistic officer, Reed Krakoff did away with all the traditional rules associated with fine jewellery. Called Tiffany Paper Flowers, the collection was inspired by the idea of flower petals that are cut from paper and then pinned together at the center, deftly balancing notions of nature, femininity and modernity.

“Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day,” Krakoff said in a statement.

He began by looking back at the extensive Tiffany archives, where he found inspiration in an 1881 watercolour of an iris, the flower that also forms the central note of the Tiffany fragrance. The end result is a collection with naturalism is at its heart: the vibrant color of the iris inspired the purple of tanzanite, while yellow diamonds echo the vivid hue of fireflies.

The choice of tanzanite is another nod to the brand’s history. “Paper Flowers incorporates the purple of the legacy gemstone tanzanite, which Tiffany & Co. discovered and introduced to the public in 1969, as well as yellow diamonds in the firefly bodies to reflect their color and our design heritage,” said the company.

Artfully crafted in highly polished platinum and set with brilliant diamonds, the collection ranges from pendants and earrings to bracelets and rings, and is available now.

Tiffany & Co., 145 Sloane St, SW1X 9AY.

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